Did you know that you can efficiently advertise your product or service through print inserts in the daily newspaper? At present, more and more entrepreneurs have gone into inserts printing because they themselves have proven the marketing powers that these flyers innately have. This article will tell you why it is often better to advertise through inserts printing than placing your ads in the newspaper.
If you print your flyers as inserts in your local newspaper, the price is usually somewhere between $23.00-35.00 for every thousand copies. On the other hand, if you let the newspaper print them, the rate should range from $25-50 for every thousand pieces. There are newspapers that do in-house printing of flyers, although rare. Most of them outsource these printing services because of their printing presses that have been set especially for newspaper printing only. Nevertheless, there are big-time newspapers that have projects specifically for mailing flyers. What happens is that they mail the flyers alone to households, which means the latter don’t come with the newspapers. There are also certain occasions in a year when doing insert printing may not be that effective. For instance, come Christmastime, a lot of other companies have their print inserts in the newspapers. How do you expect your flyer to be noticed in the midst of some 15 other color catalogs?
Also, it is not advisable to do inserts on certain days of the week, such as Sundays. During Sundays, a lot of other companies try to get their inserts in the dailies because this is when newspaper circulation is at its highest. Same goes for Thursdays. This time, most grocery stores do their advertising on this day. Generally, the best days for your print inserts are Mondays and Tuesdays. Saturdays are perfect too. Don’t try advertising on a Friday since this is when most people do something else with their time, what with the weekend starting. You would really want to entertain phone calls from prospective clients on Mondays and Tuesdays because these are the most unhurried days for most small-time businesses.
Usually, after they read your ad, most prospective clients would call after a day or two. Majority would call instantly; however, the rest might get in touch in weeks to come. Did you know that you can achieve around 0.5-4.5% market infiltration (through phone calls) if your print inserts or ads are done effectively? This is actually three times bigger as when you place your advertisement in the newspaper. Actually, newspaper ads and phone directory ads are not that efficient and successful as most businessmen would attest. It can actually be a waste of investment. Nonetheless, advertising through weekly newspapers may be better if is through the service directory because it can last for a longer time.
However, it is still ideal to have your print inserts in weekly newspapers. Their prices are usually in the same range as if you would advertise through daily newspapers. When you order your inserts, don’t forget to ask which days of the weeks are 2-3 inserts allowed or when should there be no inserts at all. This is how you choose the time of the week when to place your inserts appropriately.
If you have been trying to make your ads succeed through the newspaper, you might want to go into inserts printing this time. Just go through this article and you just might find some tips handy.