Placing your Print Inserts in Newspaper

Did you know that you can efficiently advertise your product or service through print inserts in the daily newspaper? At present, more and more entrepreneurs have gone into inserts printing because they themselves have proven the marketing powers that these flyers innately have. This article will tell you why it is often better to advertise through inserts printing than placing your ads in the newspaper.

If you print your flyers as inserts in your local newspaper, the price is usually somewhere between $23.00-35.00 for every thousand copies. On the other hand, if you let the newspaper print them, the rate should range from $25-50 for every thousand pieces. There are newspapers that do in-house printing of flyers, although rare. Most of them outsource these printing services because of their printing presses that have been set especially for newspaper printing only. Nevertheless, there are big-time newspapers that have projects specifically for mailing flyers. What happens is that they mail the flyers alone to households, which means the latter don’t come with the newspapers. There are also certain occasions in a year when doing insert printing may not be that effective. For instance, come Christmastime, a lot of other companies have their print inserts in the newspapers. How do you expect your flyer to be noticed in the midst of some 15 other color catalogs?

Also, it is not advisable to do inserts on certain days of the week, such as Sundays. During Sundays, a lot of other companies try to get their inserts in the dailies because this is when newspaper circulation is at its highest. Same goes for Thursdays. This time, most grocery stores do their advertising on this day. Generally, the best days for your print inserts are Mondays and Tuesdays. Saturdays are perfect too. Don’t try advertising on a Friday since this is when most people do something else with their time, what with the weekend starting. You would really want to entertain phone calls from prospective clients on Mondays and Tuesdays because these are the most unhurried days for most small-time businesses.

Usually, after they read your ad, most prospective clients would call after a day or two. Majority would call instantly; however, the rest might get in touch in weeks to come. Did you know that you can achieve around 0.5-4.5% market infiltration (through phone calls) if your print inserts or ads are done effectively? This is actually three times bigger as when you place your advertisement in the newspaper. Actually, newspaper ads and phone directory ads are not that efficient and successful as most businessmen would attest. It can actually be a waste of investment. Nonetheless, advertising through weekly newspapers may be better if is through the service directory because it can last for a longer time.

However, it is still ideal to have your print inserts in weekly newspapers. Their prices are usually in the same range as if you would advertise through daily newspapers. When you order your inserts, don’t forget to ask which days of the weeks are 2-3 inserts allowed or when should there be no inserts at all. This is how you choose the time of the week when to place your inserts appropriately.

If you have been trying to make your ads succeed through the newspaper, you might want to go into inserts printing this time. Just go through this article and you just might find some tips handy.

Fitness Web Design: How to Use Videos to Generate New Clients

You know that building contacts is the basis of a fitness business and the best way to achieve it is through the use of the videos that exhibit your expertise. It gives your client a feel about what they are going to gain offline at your end and it influences them to hire your service. Here are some tips to design effective videos that help to establish your fitness marketing among your competitors.

Fitness Web Design

Know Your Clients

Gone are the days when people were fascinated with static pictures of your fitness expertise, if you still fill your Facebook, Twitter and other social media sites with pictures of you as a fitness trainer and text of your fitness business, you can never make contact with a good number of clients. Adding a video to your social media will feed your readers with the content that they are looking for. You can establish immediate contacts and convert them as your clients.

Show Your Clients

The Quality and the content of the video must be so good that the client must be compelled to click and view your videos. You can design it to show your talents in particular form of exercise or you can use a video of your interview with a client to highlight your expertise. Short clips or easy recipe videos for effortless cooking that aids in healthy way of life will gather client’s attention.

Design Your videos to be Search Engine Optimized (SEO)

YouTube is the second largest search engine in the world. Videos and YouTube have become synonymous for most people. Every minute thousands of videos are getting uploaded. You have to spice up your videos with SEO friendly features to create unique traffic to your fitness business.

You can incorporate SEO features by choosing a title using key phrases that people would search to find your video, a description about the contents of the video, and at least ten tags that are relevant to the contents of the video. The thumbnails that you create for the video must be appealing and lure the reader to click and to watch the videos.

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Compel to Communicate

When you have successfully designed the videos with SEO friendly and catchy content that gain the visibility of search engines and the attention of your clients, you have to get them to the next level, by urging them to communicate. You can do so by asking to subscribe to your videos or to go to your website for more information or to share your video.

It is Easy

Creating and editing videos have become simple with the advent of smart phones. It requires absolutely no professional guidance, the online applications available in the market make it easy to edit, enhance and to embed the videos on to your site.

Your fitness training videos will increase your chances of online visibility. When you have better reach, you have better fitness marketing and an increased number of clients waiting for your service.



Tips For Choosing An Interior Decorator

When you decide to get a new house, office or apartment you might find that you need an interior decorator. You must ensure that you choose the best in the business so that you are guaranteed the best work. Here are some tips to help when choosing an interior decorator.

Experience Is Paramount

Experience is very important when dealing with this kind of work. An experienced decorator will be able to give you advise on what to do with any space you have. They will also be aware of how to match different pieces of furniture and how to arrange them to ensure that the place looks cozy as well as spacious.

Their experience also means that they know where to get several items at good prices.

How to chose your interior decorator

Good Referrals

This is another important aspect to consider if you are looking for interior decoration experts. You can ask from your friends or colleagues. Chances are that you will find one that way. If not, try doing a web search of any decorators near you. If you do this, ensure that they have a valid list of previous clients. They should have a website where these clients left reviews.

By looking through these reviews, you will be able to tell if they are trustworthy as well as if they can do a decent job.

Reasonable Pricing

Any decorator you choose should be able to give you a good price quote. The price will be determined by the type of furniture, art or any other items you wish to place in the space. You will need to ensure that you have gotten a good look at several lists to ensure that you are not getting items that are way above your price range when you can get cheaper ones.

Most decorators that have an established reputation will charge more. However, let this not be your only deciding factor. Sometimes the prices are too high but you will end up getting a mediocre job.


Remember if you choose a decorator with a good reputation, they will most likely have other projects that they are working on. This is why you must ensure that they are available to you for a good amount of time. They shouldn’t do rushed work and provide poor results. Every detail must be well thought out.

Always ask any potential decorators for their portfolio so you can see what to expect. For example, you could start by visiting Interior Decoration Sydney Instagram page to get an idea of what kind or work you should expect from an expert decorator.